Finding Your Audience: Marketing Kids' Books with Vikki VanSickle - The FOLD

Finding Your Audience: Marketing Kids’ Books with Vikki VanSickle

Description

Writing a book is only half the battle. Drawing on her own experiences as an author and 12 years working in children’s book marketing, Vikki will discuss the current publishing landscape, how to query agents and publishers, tips for building an online presence and how to best situate your work in the market. Whether you’re getting ready to submit your first book or you are previously published but are looking for promotional ideas, there’s always something to learn in the ever-evolving field of book marketing.

This session will be closed-captioned. Closed captioning provided by Zoom auto transcription.

This session will be followed by a Q&A.
This webinar has now ended. The recorded webinar will be made available on the YouTube channel by mid-September.

Webinar Host

Vikki VanSickle is the author of a number of acclaimed novels for children including Words That Start With B, Summer Days, Starry Nights and the 2018 Red Maple award-winner The Winnowing. She has also written several picture books, including If I Had a Gryphon and Anonymouse. Vikki started her career as an independent bookseller and worked in children’s publishing for 12 years. In addition to writing, she is the resident bookworm on CTV Your Morning.

Upcoming Webinars

Navigating a Writing Project with Mari Mendoza

January 17, 2026 12:00 pm

Online

Navigating a Writing Project with Mari Mendoza

Writing can feel like moving through a dark forest without a path. Has anyone done this before? When do I know if it’s done? Why is this taking so long? Sometimes, that disorientation can be helpful and generative. To make something that has never been made before, we need to get lost, forget what we know, and encounter ourselves in new ways. But also — we don’t have to spend the whole trip like that. The creative process moves though some fairly predictable phases, and once we know what they are, we can be more intentional about how we’re making progress, and getting the rest and support we need.

In this interactive talk, we’ll explore those phases, all the way from before draft zero, to sharing our work with the world (which doesn’t need to involve publishing unless we want to.) It will allow writers to locate themselves, own their pace, and remember that they’re not alone. We’re supposed to ask for support and get it. We’ll identify where we thrive, and where we need use a little help to keep things moving. This workshop is for anyone who craves more clarity and less chaos on the big journey of any writing project.

This workshop is presented in partnership with Firefly Creative Writing.

A recording of this workshop will be made available on YouTube a week after the event. Please register for the workshop to receive an email with the YouTube link once it becomes available. You can also subscribe to our YouTube channel and turn on notifications or follow us on Instagram for the latest updates.

This session will be closed-captioned. Closed captioning provided by Zoom auto transcription.

This session will be followed by a Q&A.

Registration opens December 13. Click here to register.
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