Exhibitors at the FOLD

FAQs

• Are the booths virtual or in person?

  The FOLD Exhibit Hall is a virtual space on our virtual platform. All booths will be virtual and available to guests who join us from anywhere in the world. The reason the exhibit hall is virtual is because it allows folks to participate and removes some of the barriers inherent in in-person based initiatives.

• How does the Virtual Exhibitor Booth work?

  Organizations will design their booth in the months leading up to the festival (by April 1). Once the platform opens on April 25, passholders can log in to the platform and visit your virtual booth the festival’s Exhibit Hall. Passholders will have access to the platform and the festival exhibit hall from April 25, 2024 to June 30, 2024.

• How do I make my virtual exhibitor booth?

  Once you complete the application form and your booth is approved, you’ll be sent a link to begin designing and laying out your booth. You’ll be able to pick the set up of the booth and the avatar, as well as what goes in the menu across the bottom and where each design element sends users.

  Every exhibitor will also be able to include documents, videos and job postings. You may add a book list, a catalogue, an educator guide or a YouTube video, which passholders can add to their virtual tote bag to view and save to their preferred device at their convenience.

• What is the difference between a sponsor booth and an exhibitor booth?

  Sponsorship packages begin at $500 and include a number of perks and benefits, including a guaranteed virtual exhibitor booth. Due to limited spacing in the virtual platform, exhibitors must fill out an application by March 1, 2024. Once approved for a booth, you’ll receive a confirmation email to begin the design and set-up.

  To sponsor the FOLD, email the FOLD team.

• What is the cost of an Exhibitor Booth?

  FOLD 2024 exhibitor booths cost $150; however, an exhibitor booth is included in all sponsor packages, which start at $500. To sponsor the festival or to apply for an exhibitor booth email the FOLD Team.

• What is required of organizations who have a booth at the Exhibit Hall?

  Organizations with a booth at the festival will need to follow a simple six-step process to design a booth on the backend of the platform. Organizations can choose the layout of the booth and their avatar (or they can choose a booth with no avatar). In addition to setting up the booth, organizations are asked to have at least one staff member available to answer questions on Sunday, April 28. They may choose to staff one of our roundtables, which allows up to 15 participants to “pull up a virtual chair” and chat with presenters on a topic of their choosing.The roundtables and/or the booths need to be staffed on Sunday, April 28 from 3-5pm. All other times are optional.

• What is a roundtable?

  Our new roundtables allow users to engage in a small video, voice-only, or chat-only based conversation with a roundtable host. The host may choose a topic, such as “Writing for Harlequin” or “Working for Penguin Random House”, which would allow users to join a call and ask questions. Exhibitors and Sponsors are all guaranteed a roundtable, should they choose. Sponsors have the option of hosting more than one. The roundtables and/or the booths need to be staffed on Sunday, April 28 from 3-5pm. All other times are optional.

• Can exhibitors sell books or other merchandise from their booths?

  While there is no shopping function on the platform, they can use their booth or the menu under their booth to direct attendees to a page or shopping cart on their own website.