37. Building Your Author Brand with Sonali Dev
Writer’s Workshop Series
Writer’s Workshop Series
How to be your own brand and build your own platform in your marketing and in your writing. We tend to think of brand and platform in terms of websites, social media and blogs. But some authors are able to integrate who they are and what they believe in into their stories, taking brand to a more holistic level and then building relationships with a community of like-minded readers to build a platform. Learn how to use brand and platform to impact and inform your craft and voice and you business decisions, gaining readership along the way.
Events scheduled for May 1-15 are available via an all-access festival pass. The festival pass costs $39 and gives you access to a virtual festival platform, which includes an auditorium hosting forty virtual events, an exhibit hall with a live chat feature for communicating with vendors, and a lounge for engaging in discussions before and after events with other festival-goers.
Passholders will have be able to compete in the space for incredible prizes and will have access to the platform and all of the recorded festival events, as well as bonus content, until May 30, 2021. If the cost of the pass is prohibitive, please fill out the Patron Pass form, and a pass will be made available.
USA Today Bestselling author Sonali Dev writes Bollywood-style love stories that let her explore issues faced by women around the world. Sonali’s novels have been on Library Journal, NPR, Washington Post, and Kirkus’s Best Books of the year lists. She has won the American Library Association’s award for best romance, the RT Reviewer Choice Award for best contemporary romance, multiple RT Seals of Excellence, is a RITA® finalist, and has been listed for the Dublin Literary award. Shelf Awareness calls her “Not only one of the best but one of the bravest romance novelists working today.” She lives in Chicagoland where she fights her husband and two visiting adult children over spoiling the world’s most perfect dog.
The FOLD is a remarkable and wonderful event for authors and attendees alike. What an amazing community, dedicated to the vital need for inclusive stories and the critical role they play in building a better world.
Field Guide to the North American Teenager is my first novel and FOLD was my first Canadian literary festival. While American and Canadian culture overlap quite a bit, especially when it comes to bookshelves, Canadian literature is unique and I was very heartened by to be embraced by that community I consider home despite residing in the US. It was a homecoming I didn’t know I needed!
The Festival of Literary Diversity was an absolute joy–the organizers thought of *everything* and by anticipating authors’ needs, they freed us to focus on connecting with the audience and each other. There was no pretension, no posturing–just very genuine conversations with invested writers and engaged readers.
I have been to a lot of writers festivals and the FOLD is definitely near the top of the list of those I want to be invited back to.
Being part of such a clearly diverse, inclusive and mutually respectful group was thrilling and inspiring: a glimpse of a better world.
Wherever I go in Canada and find another writer of colour, we eventually end up gushing about how great the FOLD is, how by normalizing diversity it liberates us to talk to audiences about craft. It’s hard to imagine the literary landscape returning to a prehistoric pre-FOLD era.
FOLD is a festival experience unlike any other I’ve had. The FOLD team strive to create a space that’s welcoming and engaging, while allowing for curiosity, ingenuity and the fostering of real community – and they succeed, every year.
The FOLD is one of the most important literary events on this continent. By focusing on diverse voices and giving authors space to share their stories and speak their truths, it is revolutionizing the writing and storytelling realm as we know it.
Being part of the FOLD community has provided me with a strong sense of belonging. Sharing diverse stories and listening to different voices that broaden my understanding of the world has impacted me as a person and motivated me as a writer.